5 reasons you NEED a good website
If you are responsible for the marketing of any organisation, business, project or event, it’s no longer enough to hope that offline marketing practices will
Category: Business Strategy
A selection of business strategy articles by Adelaide graphic design studio Flux Visual Communication.
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5 ways to maintain creative energy through the new year
I have a reoccurring conversation with my Grandma. It’s not word-for-word every time, but generally goes along this line: Grandma: “How is everything going at
Should you ever change your company logo?
Branding businesses with Flux design studio. Think you can’t or shouldn’t ever change your established company logo? Try telling that to retail giant Woolworths, who
5 signs your logo is outdated
There is a common misconception that a company or brand needs to keep its identity the same forever—that changing the logo would have negative consequences.
Adelaide creative agency Flux gets a make-over!
Over the last year, Adelaide creative agency Flux has undergone significant changes: inspiring new business premises, new team members and new clients. We realised after
Choosing the right supplier for the job
Getting the best from professional service suppliers We typically seek professional help when the problem we have requires a solution that goes beyond our own
Improve your brand equity
Brand equity is defined as the difference between the actual value of a product (or service) that has a brand and the potential value of
Being creatively different will bring rewards to your organisation
Dare to be different One of my favourite phrases is “zig while everyone else is zagging”. Google is a classic example of this and their
Relevance and engagement in graphic design
Make it relevant, or don’t bother Over the course of one weekend long ago, I observed two very different forms of visual communication: one was relatively
Advertising: reducing costs and improving effectiveness through good design
Advertising is used to find new customers, increase sales, increase profit margins, increase brand equity or simply to let an audience know your brand exists.
Starting up a new brand
So you’ve got a great idea for a new product of service, you know it needs a name, a logo and perhaps a website or
Digital-savvy businesses in box seat for economic recovery
South Australian businesses who invest in their brand and online presence in a tough economic market will prosper most as things improve, according to award-winning