5 reasons you NEED a good website

5 reasons you need a website

If you are responsible for the marketing of any organisation, business, project or event, it’s no longer enough to hope that offline marketing practices will get you the results you need. Business referrals are great, but they can be slow and tend to come in unexpected waves. Surely there’s a better way to flatten out […]

Should you ever change your company logo?

Should you ever change your company logo?

Branding businesses with Flux design studio. Think you can’t or shouldn’t ever change your established company logo? Try telling that to retail giant Woolworths, who threw out one of the most recognised brand identities in Australia (perhaps the whole country?) and replaced it with a completely different design. How did they succeed? There are at […]

Fruitalicious catalogue design wins high commendation

In late 2016 Flux received a high commendation from the Australasian Catalogue Awards for the Fruitalicious wholesale fruit and vegetable catalogue design. The award was granted for creative design and execution, highlighting our ability to develop clear and effective marketing collateral with a high level of design thinking and creative skill. Much of the design is crafted […]

5 signs your logo is outdated

outdated logo design adelaide

There is a common misconception that a company or brand needs to keep its identity the same forever—that changing the logo would have negative consequences. However what we know is that maintaining the status quo too long can do more harm. You only need to look at major global brands as evidence keeping your logo […]

Improve your brand equity

Flux Visual Communication secondary branding pattern design Adelaide

Brand equity is defined as the difference between the actual value of a product (or service) that has a brand and the potential value of that product or service if it did not have a brand name or assets. So a simple mathematical equation might look like this: Brand Equity = (Real value of product […]

Being creatively different (unique) will bring rewards

Flux Visual Communication secondary branding pattern design Adelaide

Dare to be different One of my favourite phrases is “zig while everyone else is zagging”. Google is a classic example of this and their dominance in the IT industry is because they dared to be different. At a time when the leading search engines were adding more—more information, more advertising, more entertainment, etc.—Google stripped […]

Relevance and engagement in graphic design

Flux Visual Communication secondary branding pattern design Adelaide

Make it relevant, or don’t bother Over the course of one weekend long ago, I observed two very different forms of visual communication: one was relatively effective, the other disastrously ineffective. The first was a poster that caught my eye whilst attending to nature’s call at a local football match. The poster was rather unattractive to […]

How do I get a graphic design job?

How to get a graphic design job

Firstly let me just say that this article is written for the graduate looking for a first graphic design job. More experienced graphic designers who have already worked a job or two probably already know this stuff. Graphic design jobs are not easy to come by. Globally— and certainly here in Adelaide—there are way more […]

Architects and interior designers need graphic designers

Flux Visual Communication secondary branding pattern design Adelaide

A Sunday morning visit to a library in my local area both delighted and frustrated me. The building had recently been refurbished by the council, who had engaged one of Adelaide’s most reputable architecture firms to undertake the design. The result is wonderful—the building is warm and inviting, the materials and colour selections are contemporary […]

Advertising: reducing costs and improving effectiveness through good design

Flux Visual Communication secondary branding pattern design Adelaide

Advertising is used to find new customers, increase sales, increase profit margins, increase brand equity or simply to let an audience know your brand exists. Traditional advertising mediums like television, radio and print can be very expensive because they communicate with big audiences—and many of the people in these audiences aren’t really interested in your […]