Identity: new, refresh or rebrand?
Apart from the obvious fact that a new identity is mostly suited to a new business or product, and a refresh (or rebrand) is normally
Category: Design Strategy
A selection of articles by Adelaide graphic design studio Flux Visual Communication with design strategy as a theme.
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5 reasons you NEED a good website
If you are responsible for the marketing of any organisation, business, project or event, it’s no longer enough to hope that offline marketing practices will
Should you ever change your company logo?
Branding businesses with Flux design studio. Think you can’t or shouldn’t ever change your established company logo? Try telling that to retail giant Woolworths, who
Fruitalicious catalogue design wins high commendation
In late 2016 Flux received a high commendation from the Australasian Catalogue Awards for the Fruitalicious wholesale fruit and vegetable catalogue design. The award was granted for
5 signs your logo is outdated
There is a common misconception that a company or brand needs to keep its identity the same forever—that changing the logo would have negative consequences.
Improve your brand equity
Brand equity is defined as the difference between the actual value of a product (or service) that has a brand and the potential value of
Being creatively different will bring rewards to your organisation
Dare to be different One of my favourite phrases is “zig while everyone else is zagging”. Google is a classic example of this and their
Relevance and engagement in graphic design
Make it relevant, or don’t bother Over the course of one weekend long ago, I observed two very different forms of visual communication: one was relatively
How do I get a graphic design job?
Firstly let me just say that this article is written for the graduate looking for a first graphic design job. More experienced graphic designers who
Architects and interior designers need graphic designers
A Sunday morning visit to a library in my local area both delighted and frustrated me. The building had recently been refurbished by the council,
Advertising: reducing costs and improving effectiveness through good design
Advertising is used to find new customers, increase sales, increase profit margins, increase brand equity or simply to let an audience know your brand exists.
9 things you may not know about our graphic design services
Here are the 9 secret ways Flux helps you: 1. Backing up daily and keeping your files secure We keep a daily backup of all
Philosophy
We believe small communities are hugely important, so we love developing powerful marketing communications tools—logos (identity), websites, brochures, packaging and sign designs—for schools, councils, government departments, festivals and events.