We get up and come to work with the simple goal of making each day better than the previous one.
This is so we can continue to create outstanding and effective visual communication and where possible have a net positive impact on the global community. Design is not just a commercial practice to us, but it is always a social one. As our work has a social impact we strive to give it the significance it deserves: more research, more idea generation, more analysis and more development. This in turn creates more value for society as a whole.
We believe our role as designers is to listen to our client’s needs and recognise that design must provide value to them in three different ways: economic, social and environmental.
The Flux Philosophy
We believe small communities are hugely important, so we love developing powerful marketing communications tools—logos (identity), websites, brochures, packaging and sign designs—for schools, councils, government departments, festivals and events.
The name
Flux is about fluidity; about adapting to become or remain effective within the surrounding context. The designer’s role is to bring ‘flux’ to the world and make it simultaneously new, powerful and beautiful. We aim to surprise and delight through engaging design solutions.
Our quest
We get up and come to work with the one simple goal of making each day better than the previous one. This is so we can continue to create outstanding and effective visual communication and where possible have a net positive impact on the global community. Design is not just a commercial practice to us, but it is always a social one. As our work has a social impact we strive to give it the significance it deserves: more research, more idea generation, more analysis and more development. This in turn creates more value for society as a whole. Design that can inspire, influence, mobilise, incite action and change behaviour.
We believe our role as designers is listen to our client’s needs and recognise design must provide value to them in three different ways:
1. Economic value
Good design can help build your organisation, increase brand recognition and improve market share. It can add value to your proposition by engaging your target audience with an appropriate message. Great design cuts through the noise, stands out amongst competitors and appeals to the right people.
2. Social value
Visual communication is often seen as a very commercial practice, but actually has quite a social impact. It has an artistic foundation as well as commercial application. This duplex exists in all artistic professions: architects, writers, film makers, musicians, etc. All these professions have an immeasurable effect on people’s lives that can be more significant than their original commercial context. We help to create the kind of world we want to live in.
3. Environmental value
The environment should be considered on every design project: Reducing waste, recycling, specifying environmentally responsible paper stocks, selecting the right printers and even proposing digital solutions where traditional print-based mediums are no longer relevant. The environment is always in the forefront of our minds. We’re not ‘green-washing’ here – it is underpinned by our personal philosophies. (We don’t want to brag, but we have a kitchen organics bin and use keep cups like they’re going out of fashion.)
Understanding
Empathy and compassion are essential qualities for designers. Designers need to get emotionally attached to their client’s organisations. Feel what they feel. Believe that each organisation they work with is like their own. Long term partnerships are important to designer/client relationships, as they are mutually beneficial. Every additional day designers work with their clients, they understand that organisation a little bit better. It is crucial for high quality design outcomes.