A simple brand identity sure to create a buzz
Bee Prepared
Brief
Bee Prepared is the only accredited training organisation providing Certificate III Training in Beekeeping in South Australia. They needed to raise brand awareness and appeal to their 3 main target audiences:
- existing commercial beekeepers
- backyard beekeepers (possibly semi-retired) and
- late high school students looking for traineeships and apprenticeships.
We were asked to develop a professional, contemporary corporate identity system to distinguish Bee Prepared from market competitors as a unique, dynamic and reputable entity of trusted experts in the industry.
Research
We looked at interstate training organisations, who are Bee Prepared’s main competitors. We found that they all offered a range of courses, not just Certificate III in Beekeeping, so none are particularly ‘bee’ focussed. All were very corporate and conservative in style.
We discovered an opportunity for a memorable, distinct and playful brand that focusses on beekeeping.
Solution
Our concept was to position Bee Prepared as South Australia’s ‘Bee University’.
The logomark is a hive made with a stack of books and topped with a mortarboard, all contained within a shield. As well as referencing an educational institution, the shield is a form of protection, reinforcing preparedness and biosecurity – a major focus of the Certificate III training.
We also developed a unique, abstract illustration as the secondary branding, drawing upon elements of beekeeping (hives and flowers) and education (books, pencils and a mortarboard).
The outcome is a professional, credible brand with a memorable and unique style, positioning Bee Prepare as SA’s go-to beekeeper training organisation.
