Gawler East Primary School

Identity redesign

Gawler East Primary School


Gawler East Primary School engaged Flux to redesign their school identity. The old school identity system was fragmented and inconsistent, resulting in a loss of brand recognition. While we could see the community values of the school represented in the old logo, the execution was unrefined, giving it an unprofessional appearance.


Gawler East’s overarching focus as a school is on the involvement and collaboration with the school children as decision makers. This inclusive environment, as well as the school’s motto, ‘Learning is for Living’, were the key factors that we explored and formed the basis of our identity concept.


Our identity solution uses leaf shapes to express growth, which double as an abstract representation of adults and children working together. These shapes are also used in the broader visual language of the branding, as a stripe or pattern across a range of applications.