FAME bus shelter poster
Foundation for Australia's Most Endangered Species Inc.
Brief
In conjunction with the Australian Graphic Design Association, Marsha Dearden Communications and Gerben Van Der Hoek, our principal Frank Stillitano developed this visual campaign to assist the Foundation for Australia’s Most Endangered Species Inc. (FAME) increase brand awareness in Adelaide.
Research
As part of AGDA’s Design Conscience program, Frank worked with the team to develop a visual idea that asked the Adelaide public to ‘Give a damn!’ about endangered species. Explaining some simple facts about animal extinction to those waiting at the bus stop would contribute additional clout to the poster’s impact.
Solution
The orange poster glowed brightly at night, attracting attention to one of FAME’s very own animal characters and exposing them to the not-for-profit organisation’s relatively new brand identity.
