Catalogue design for fruit and vegetable wholesaler

Catalogue design for fruit and vegetable wholesaler

Fruitalicious

Brief

The purpose of this project was to develop a new print catalogue for an existing fresh produce wholesaler. The role of the catalogue was to persuade prospective customers to purchase from the wholesaler and encourage existing customers to increase their spend.

Research

Flux converted the Fruitalicious ‘price list’ catalogue to a highly visual, photography based catalogue. We employed the services of food stylist Christina Soong and asbCreative photography to ensure the food imagery was of an ultra high standard. Hand crafted typography and printing on recycled paper using soy based inks emphasises the client’s sustainability message as a key point of difference.

Solution

An engaging, very visual, high quality catalogue produces a significant value proposition to prospective customers. Existing Fruitalicious customers are now able to easily see the diverse product base and broad capabilities the business offers.