Adelaide City Council runs free short courses from their libraries, community centres and other City locations. The existing ‘Course Guide’ felt more like a typical ‘corporate’ document and did not reflect the fun and collaborative nature of the courses on offer.
Many of the courses that are offered are crafty or ‘hands-on’ in their essence. We immediately set out to reflect this essence by experimenting with ‘hands-on’ mediums related to our own craft, design. We envisioned this would produce an outcome that communicated a more appropriate message to the target audience.
Flux created pages that contained handcrafted illustrations and displayed a variety of other kindred mediums. We used a multi-coloured palette to further represent the multitude of courses and the depth of knowledge on offer.