Product Action is an Australian Disability Enterprise and employs people with intellectual disabilities. They provide support, mentoring and training for their employees, who in turn provide high quality packaging services to commercial clients. We were thrilled to be given the opportunity to work with Product Action on a branding refresh, to help them attract employees and customers alike.
The look and feel needed to be positive and engaging, to express the person-centred approach and supportive culture that Product Action provides for staff. It needed to evoke feelings of empowerment and ownership, while displaying a professional and high quality standard.
We discovered that many other disability service providers use blues and greens in their branding. By sticking with and refreshing the existing purple and green palette, we realised we could reference Product Action’s existing colour palette, as well as connect closely with the NDIS. We also needed to consider the contrast ratio of the colours to ensure that they meet the requirements of an Accessible website. To achieve this, the contrast ratio must be 7.1 or higher— the new Product Action primary colour palette contrast is 9.6.
We created an updated, contemporary version of the existing logo. Using the letters ‘P’ and ‘A’, we created a playful and engaging logo mark. The simple, geometric styling gives Product Action a clean, crisp and modern look. By referencing the old Product Action logo, brand awareness and recognition will be retained.
As part of the rebranding process, we also designed and developed a new website for Product Action.