New identity and website

New identity and website

Hergan Health


Flux Visual Communication was approached by the founder of Hergan Health to develop an identity system and website for this start up international business. The main objective was to reflect the experience and credibility of the proprietor with a highly professional looking website.


We worked collaboratively with our client—an international health product marketing professional—to develop a logo design and identity system which would appeal to health product manufacturers in Australia and health product buyers in the Middle East and CIS Countries (Armenia, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan).


The solution is a system of assets which combines middle eastern pattern references with a crisp, modern corporate identity. The colour system is clean and fresh.

When combined with high quality photography, the objective of creating a polished, budget conscious start-up business website and branding system is well and truly delivered.

Hergan Health Logo Design feature image