OzAsia programme advert design process

OzAsia programme advert design process

Adelaide City Council


Part of our diagnostic process at Flux includes hearing about business plans for new and start up businesses. Occasionally we hear about a business concept so strong and unique we are compelled to collaborate with the Founder using an unconventional trading model. Fierra Dynamics is one such case.

Fierra Dynamics is company based in Adelaide, Australia focused on creating intelligent consumer products that incorporate highly innovative, dynamic, intelligent systems technology. That’s quite a mouthful, but basically the company exists to create really smart consumer products that are not yet on the market.

Flux was approached by the Founder to help develop a corporate identity, but the startup had virtually no cash or assets. Because of the strength of Fierra’s first product concept, we agreed to exchange our branding services for a small share in the fledgling company.

In this way we were essentially trading our knowledge, experience and the intellectual property contained within our and graphic design services—at well below cost price—for a share in the company’s future earnings.

In addition to this, we have established a long-term relationship with a client that is based on mutual respect and an admiration for our contrasting skills.

Flux Visual Communication is a graphic design agency based in Adelaide, South Australia.


The above image shows some of the detail in Humna’s original ink drawings.

We then took Humna’s work, scanned it.

The background image we created was inspired by Middle-Eastern building materials.


A combination of the intricate Henna pattern paying homage to the City Council emblem on the bright plaster background produced a highly visual result.

The final step was to add the Council’s corporate message, logo and website address.

Ozasia advertising design adelaide pattern detail

Ozasia advertising design adelaide background texture

Ozasia advertising design adelaide combination