Late in the spring of 2018, Springbank Secondary College (formerly Pasadena High School) came to Flux in need of an identity update that would give their branding a fresh, contemporary feel. Along with the new school name, they wished to modernise their overall look while still keeping in mind the school’s history and long-standing place within the surrounding community. The school’s pedagogy, specialised facilities and new partnerships with the Australian Science & Mathematics School and Flinders University were also to be considered.
Springbank Secondary College is a progressive, forward-thinking school with a focus on STEAM (Science, Technology, Engineering, the Arts and Mathematics). Students have opportunities to participate in a number of music, drama and performance events at the Tower Arts Centre. The Disability Unit, Basketball Academy and Trade Training Centre also provide students at Springbank College with a wide range of specialised opportunities. The curriculum encourages curiosity, innovation and creativity through enquiry-based learning. It was clear that the new identity system should incorporate a small piece of all of these attributes while also creating a sense of unity and inclusivity–values that the school bases much of its teachings around.
Based on these values and priorities, we developed a new motto for the school: ‘igniting inquisitive imagination’.
The overall meaning is to spark an interest in learning things and form new ideas.
‘Igniting’ is a scientific-based verb meaning ‘to start something with a spark’. ‘Inquisitive’ describes the desire to learn though curiosity and process. ‘Imagination’ is usually associated with the creative arts, but also closely tied in with modern day STEM. Advancements in science and engineering can only be made with forming new ideas on top of a solid knowledge base.
We also felt that this motto was inclusive, as having imagination and an inquisitive mind are attributes not exclusive to those with academic ability.
The overall logomark is unique and contemporary to show how the school is progressive, forward‑thinking and creative. We incorporated a range of shapes within logo to express diversity, inclusion & community. Shapes in the logomark link up and run parallel, symbolising community members working alongside each other. The STEAM focus is portrayed through geometric shapes, a bar graph (maths), a leaf (environmental science) and a pencil or spotlight (performing arts). We also took into account the natural landscape of the school site, which has a river running through it, by incorporating flowing lines running through logo. The leaf shape also expresses new growth, and references the unique windows in the Tower Art Centre.
For the logotype, we chose Sharp Sans–a clean, contemporary, modern sans serif typeface with a geometric structure. This ties in perfectly with logomark, further connecting to STEAM. The open letterforms of Sharp Sans assist with legibility and clarity.
Combined with a bold new colour scheme and playful patterns, the new Springbank branding displays the creativity, innovation, inclusivity and excitement that the school so strongly encourages in its students.