Young people are considered vital partners by Adelaide City Council in achieving their vision of a vibrant, populous and sustainable Capital City. However the existing Youth Strategy brochure did not reflect the positive and energetic approach to youth policy the Council was leading.
Our aim was to make something highly relevant to a broad target number of target groups. We used a combination of hand-crafted and traditional lettering to create ‘street-art’ inspired typography. City streetscapes were also hand-drawn and used as backgrounds on which photos of young people enjoying City life are ‘pasted up’. Through these techniques we attempted to reflect the youth of Adelaide in a vibrant and relevant way.
This outcome provided a colourful, fun and visually interesting contrast to what is usually delivered by standard corporate documentation. It enabled all stakeholders to interpret the youth strategy and policy documents in their own way.
A document that would remain interesting, effective and extremely relevant to all target groups for the full 4 years of it’s shelf life.